A One Pager is a single-page resume document that includes all the important information about all services, projects, products, or ideas. It combines text, images, and design. provided in the summary is easy to read.
1 pager is a resume for whatever you are defending; it should tell readers everything they need to know about you—in an attractive way.
Here’s a breakdown of the general elements you should include in each section of your one-pager.
Company name or logo: important for immediate brand recognition.
Headline: Create a catchy headline that expresses the main idea of your one-pager and its importance.
Brief overview: A sentence or two about your product, service, project, or concept.
Problem statement: Mention the issue and solve the solution.
Solution: Briefly explain how your offering solves the problem.
Key benefits/features: Highlight what makes your offering unique and beneficial.
Target market: Define who the audience is and their needs and pain points.
Future objectives: Outline your goals for the future.
Call to action (CTA): Tell readers what you want them to do next.
Includes: Company name and logo, brief overview, problem statement, solution, key benefits/features, target market, future objectives, and CTA.
Includes: Pitch, media attention/social proof, investment stage.
Includes: Market research summary, team details, bid/ask.
Includes: Vision/mission statement, goals, key metrics, timeline, and budget.
Includes: Product name, unique selling proposition, timeline for launch, and pricing.
Includes: Financial highlights, achievements, future challenges, and outlook.
Includes: Monetary features, accomplishments, progress toward achievements, current difficulties, and potential inquiries.
Includes: Company culture, leadership overview, onboarding timeline, key contacts, FAQ.
Includes: Use cases, customer testimonials, value proposition.
Includes: Logo, brand colors, fonts, brand voice, marketing goals, and customer personas.
Includes: Services, client testimonials, and contact information.
Here are some real-life examples of one-pagers:
General One-Pager: Threekit’s one-pager uses visual elements and minimal text to explain what it does and how it integrates with Salesforce.
Product One-Pager: CAT’s MineStar Detect™ one-pager uses callout boxes and illustrations to break up text and highlight key points.
B2B One-Pager: SAP’s one-pager uses photography, colorful stats, and bullet points to make the text-heavy document visually appealing.
Consulting One-Pager: Tegria’s two-page consulting one-pager uses clear headers, customer testimonials, and stats to establish credibility.
A business one-pager is a short, single-page report that sums up a task, item, or service. It is given the design’s best professional overview.
Quick Overview: Provides essential information at a glance.
Easy to Read: Ideal for busy people who need more time to read lengthy documents.
Effective Pitch: Works like an “elevator pitch” to get people interested quickly.
1. About Us/Summary: Briefly describe your company and its goals.
2. Problem Statement: Create the problem flowchart for your items and services
3. Features or Benefits: Mention the makes your perfect solution and benefits.
4. Social Proof: Mention your product review and liker
5. Call-to-Action: Guide the reader to the next step (e.g., contact you, visit your website).
6. Contact Information: Give your contact number, email address, and social media.
Keep it Concise: Use a bullet point and a short sentence
Use High-Quality Visuals: Include images and icons to make it visually appealing.
Use a Template: Save time by customizing a pre-made design.
Catchy Headlines: Use engaging headlines to draw attention.
Team Collaboration: Get feedback from your team to ensure the best final product.
To create a modern one-pager, you can use various tools. While many professionals use standard website builders, dedicated one-pager builders are worth considering for their simplicity.
Unlike traditional website builders, which can be overly complicated for a simple marketing one-pager, one-pager builders function more like presentation makers. Each content block is pre-designed, acting like a slide with a specific purpose.
1. Storydoc – Create sales build and marketing with the one pager builder.
2. Elementor – Create a one-page site using a website builder for WordPress.
3. Wix – Build a one-page site with the Wix website builder.
4. Renderforest – Use an AI website builder to create a one-page site.
5. Squarespace – Build a one-page site with the Squarespace website builder.
6. Code Conductor – Launch startups, build mobile apps, or craft dynamic websites with a no-code platform.
7. Webwave – An AI website-building tool for interactive one-pagers.
8. ZIP – Build a one-pager using a website builder for WordPress.
9. Logodesign.net – Create single or multi-page sites with an AI website builder.
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